Contact:
Melissa Stocks 678-499-8881

Melissa_Stocks@mohawkind.com

MOHAWK NAMES STONERIDGE FLOORING DESIGN
FLOORSCAPES REGIONAL RETAILER OF THE YEAR

CALHOUN, Ga. March 27, 2017Stoneridge Flooring Design in Nixa, Mo. has won Mohawk’s 2016 Floorscapes Regional Retailer of the Year Award, which recognizes the top-performing retailers in the company’s Floorscapes Aligned Retailer program.

Mike Vaughn and Dave Beebe, owners of Stoneridge Flooring Design, were recognized at Mohawk’s 2017 Solutions Convention in Dallas, Tx.

“Stoneridge Flooring Design was founded in 2008, and in just a short time, Mike and Dave have built a best-in-class retail flooring business,” said Karen Mendelsohn, senior vice president of marketing at Mohawk. “Stoneridge Flooring Design is committed to offering quality flooring with superior customer service. It is the diligent mission of this company to recognize, define and fulfill the needs of its customers and to combine those needs with the vision to create a floor covering experience that goes beyond the scope of customer experience.”

At the end of the day, people buy from people, regardless of how they research, Mendelsohn said. “Stoneridge Flooring Design ‘gets it’—from the way it invests in staff, to how it lays out its showroom to its commitment to an enhanced digital presence. While in a small community where ‘word of mouth’ is critical, Stoneridge Flooring Design also understands that in today’s world, word of mouth also happens online.”

Stoneridge Flooring Design is expanding its online reach and relevance through aligned program tools such as web services, Facebook and Yelp to attract younger consumers in the market for their first significant flooring purchase.

Stoneridge Flooring Design showrooms are designed to display the industry’s leading products first, products like SmartStrand® Silk and now Smartstrand® Silk Reserve and SolidTech®. “Mike and Dave along with Eric Metz, the general manager, utilize our merchandising extensively and always lead with Mohawk’s differentiated features and benefits,” said Mendelsohn. “They recognize the value of Mohawk as their partner and leverage that relationship against their competition to close sales.”

Mohawk uses various criteria to identify its Regional Retailers of the Year. Primarily, the company looks for retail stores that are true ambassadors of the Floorscapes program and demonstrate an ongoing commitment to training, store standards, brand building, merchandising, installation ideas and community involvement.

Stoneridge Flooring Design is a proud member of the Home Builders Association of Greater Springfield. The HBA is a professional trade association whose members are committed to ethical business practices, the highest construction standards, the education of our members and the community, and serve as the political voice of the industry.

“We are honored to recognize Stoneridge Flooring Design as a 2016 Floorscapes Regional Retailer of the Year. Stoneridge Floor Design’s commitment to the Floorscapes program and to its local community is inspiring and worthy of recognition,” Mendelsohn said.

For more information about Stoneridge Flooring Design, visit www.stoneridgecarpets.com. To learn more about Mohawk and its products, visit www.mohawkflooring.com.



About Mohawk

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.

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